This case study details the exploratory research phase of a UW HCDE capstone project for Proxi, a local start-up. Led by me and one other researcher and with the help of two other designers, this research phase gathered insights to move toward answering our high level design question:

<aside> ❓ How might we develop a personal, useful, and actionable mobile application that enables Gen-Z users to engage with Proxi’s maps?


Background and Goals

Proxi is an online custom interactive mapping tool. Its user-friendly map creation process, level of customization, shareability, and creator analytics posits itself as a viable alternative for Google My Maps and Yelp. A common use is an influencer or creator using a Proxi map to compile their local favorite spots for their followers. Proxi’s map format keeps creator recommendations approachable and visually digestible as opposed to a pure textual list of names and addresses.

You can check out Proxi here: ****

Overall Project Goals:

Evaluative Research Goals

Generative Research Goals


Usability testing conducted considered users’ current interactions viewing Proxi maps, sentiments towards existing features in the web version, and insight into how Proxi might fit into a trip-planning process.

Co-design provided an opportunity to further investigate users’ current trip-planning preferences and travel motivations.

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